CREATIVE DIRECTOR/DIRECTOR
COMMERCIAL
EXPERIENTIAL COMMERCIAL
NARRATIVE
MUSIC VIDEO
Coca-Cola wanted to showcase Sprite as more then just the refreshing drink. Drake came onboard to show how Sprite could refresh creativity and inspiration. Over the years that followed our deconstructing Drake become one of the most memed commercials of all time.
Credits
Agency:BBH NYC
Production Company: A WHITE LABEL PRODUCT
Director: BENJAMIN STEIGER LEVINE
Concept: BENJAMIN STEIGER LEVINE
Art direction: ANDREW REZNICK
VFX: GIMMICK STUDIOS
Cinematography: CHRIS SOOS
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