kelloggs experiential — BenjaminSteigerLevine

KELLOGG’S
SEE YOU AT BREAKFAST

Every inch of this stop motion miracle was made of cereal. A gorgeous way of illustarting Kellogg’s commitment to starting the morning right.

Credits

Agency:LEO BURNET
Production Company: FIELD TRIP
Director: BENJAMIN STEIGER LEVINE
Concept & design: BENJAMIN STEIGER LEVINE
Art direction:CAN CAN CLUB
Animation:MAB & BETCHO
Cinematography: JUAN MAGLIONE
Post production: GAZZ

CASE STUDY

I was tasked with creating a breakfast world made entierly of cereal to usher in the new
day for Kellogg’s.

We wanted it all to be tactile.
Completely Real

So we began bulding.

Thousands of boxes of cereal and
cuntless hours of design later we had our world .

Then it was time to test animation and refine the
pacing of our story.

5 epic days of stop motion shooting later we had our journey - following one heroic bird who introduces us to the characters that make for the perfect Kellogg’s morning.